Marketing Analyst for K Group
Marketing Analyst, K-Group

Are you an insightful analytics professional? Can you challenge our ways of working to exceed our customer expectations? If so we want to hear from you.

We offer vast amounts of data and the chance to harness its power to make people’s everyday lives easier. Our culture encourages reinvention, experimentation, mistakes and learning. You’ll have your finger on the pulse of our grocery-trade business, and the most attractive opportunities for driving forward the grocery-trading sector.

Your job
You will be part of K Digital, Analytics and Customer Data team located in Helsinki. Our strategic objective is to strengthen our customer experience both online and offline, focusing on the renewal of the chain concepts, building the best digital services in the sector and rethinking the K-Plussa customer loyalty system.

As Marketing Analyst, you will be responsible for marketing analytics and development projects together with our Grocery business marketing, analytics, and IT. You will produce high-quality analytics to support decision-making in Grocery business. Moreover, you will lead development projects that foster the use of data and analytics in Kesko’s marketing processes.

Desired Skills and Experience

To succeed in this role you should have:
• Passion towards data-driven consumer marketing
• Experience in project management e.g. from corporate, strategy consulting, or marketing agency environment
• Strong track record in applying marketing analytics to the benefit of business
• Strategic marketing planning, measurement, customer segmentation and target setting
• Marketing-mix and attribution modeling for improving return on marketing investment in own, bought, and earned media
• Use of customer and research data to support business decision-making
• Excellent business acumen so that you are able to develop marketing processes to the benefit of business and customers
• Good networking and communication skills towards top business leaders
• Good skills in presenting results and visualizing data
• Good understanding of analytical tools, databases, and marketing platforms

Working for the K-Group

The about 45,000 exceptionally nice people of the K-Group work daily to make shopping fun for customers in our stores in the Nordic countries, the Baltic countries and Poland. We help our more than 1,500 stores serve their customers in the grocery trade, the building and technical trade, and the car trade. We do our work with big heart while paying attention to society and the environment. We are already the most responsible retailer in the world and are constantly trying out something new. We are doing this to provide good choices both on the shelves of the local stores and online.


For more information, please contact Toni Jarimo (, tel. 050 530 8488.

Please submit your application with salary request by Oct 21, 2018.
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